Overview
Robert Bosch Tool Corporation, a division of Robert Bosch GmbH, has been a pioneer in the design, manufacture, and sale of power tools and accessories for over a century. Known for its engineering excellence, Bosch offers a wide range of products, from power tools to kitchen accessories. Bosch PT focuses on providing high-quality tools for both home use and professional applications. NEXA partnered with Bosch PT to target the B2C market and raise awareness of DIY culture in the region, where it is less common. The goal was to introduce Bosch PT tools to a broader audience, including a specific target group of DIY enthusiasts.
NEXA developed a strategy to increase social media engagement by creating interactive content, such as guessing games, puzzles, and customised DIY video shoots. The content focused not only on promoting the brand’s tools but also on educating the audience about DIY projects. Through unique creative assets, the campaign successfully reached a male audience, while also engaging a significant female following, helping to increase female followers through insightful DIY tips and content.
Raising DIY Awareness and Engaging Audiences with Interactive Content
Objectives
Increase awareness of Bosch PT tools in the Middle East, target both male and female audiences, and promote DIY culture through social media engagement.
Challenges
The challenge was to introduce and popularise DIY culture in a region where it was not widely practiced, while effectively engaging a specific target audience interested in power tools.
Solution
NEXA conceptualised and implemented interactive content, including guessing games, puzzles, and DIY video shoots. The strategy highlighted Bosch’s history and product quality, attracting both male and female audiences. The use of customised DIY tips and insightful content successfully increased brand awareness and engagement among followers.
Scope of Work
- Establishing all-encompassing brand awareness
- Market research and social listening
- Social media strategy development
- Interactive content creation
- Ad campaign management
- Community management
- Creative visuals and content production




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