Overview

Robert Bosch Tool Corporation, a division of Robert Bosch GmbH, has been a pioneer in the design, manufacture, and sale of power tools and accessories for over a century. Known for its engineering excellence, Bosch offers a wide range of products, from power tools to kitchen accessories. Bosch PT focuses on providing high-quality tools for both home use and professional applications. NEXA partnered with Bosch PT to target the B2C market and raise awareness of DIY culture in the region, where it is less common. The goal was to introduce Bosch PT tools to a broader audience, including a specific target group of DIY enthusiasts.

NEXA developed a strategy to increase social media engagement by creating interactive content, such as guessing games, puzzles, and customised DIY video shoots. The content focused not only on promoting the brand’s tools but also on educating the audience about DIY projects. Through unique creative assets, the campaign successfully reached a male audience, while also engaging a significant female following, helping to increase female followers through insightful DIY tips and content.

Raising DIY Awareness and Engaging Audiences with Interactive Content

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Objectives

Increase awareness of Bosch PT tools in the Middle East, target both male and female audiences, and promote DIY culture through social media engagement.

Challenges

The challenge was to introduce and popularise DIY culture in a region where it was not widely practiced, while effectively engaging a specific target audience interested in power tools.

 

 

 

Solution

NEXA conceptualised and implemented interactive content, including guessing games, puzzles, and DIY video shoots. The strategy highlighted Bosch’s history and product quality, attracting both male and female audiences. The use of customised DIY tips and insightful content successfully increased brand awareness and engagement among followers.

Scope of Work

  • Establishing all-encompassing brand awareness
  • Market research and social listening
  • Social media strategy development
  • Interactive content creation
  • Ad campaign management
  • Community management
  • Creative visuals and content production
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NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

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It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
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Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

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Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

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When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

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When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

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