Overview
Robert Bosch Middle East, a fully owned subsidiary of Robert Bosch GmbH, has been operating in the region for over 90 years. With a diverse product portfolio spanning automotive parts, power tools, thermotechnology, security systems, engineering solutions, and home appliances, Bosch ME serves a broad customer base across the Middle East. The company sought NEXA’s expertise to enhance its social media presence and increase engagement in the region. NEXA was tasked with managing the Bosch ME account as well as the Bosch Power Tools division, which primarily targets the B2C market.
After conducting brand research, NEXA successfully convinced Bosch ME’s headquarters to use Instagram as an additional platform to improve engagement and attract talent. The strategy was implemented across Facebook and Instagram, with 20 posts per month, community management, and social listening to ensure optimal results. Creative content assets, including GIFs, animations, videos, and ad campaigns, were developed, resulting in a substantial increase in brand awareness and social media engagement.
Driving Brand Engagement and Awareness Through Strategic Social Media Campaigns
Objectives
Increase social media engagement and brand awareness for Bosch ME and Bosch Power Tools in the Middle East, with a focus on attracting talent and driving customer engagement.
Challenges
Building a stronger social media presence and engagement in a competitive market, while convincing headquarters to expand Bosch ME’s social media presence to Instagram.
Solution
NEXA developed a comprehensive social media strategy, focusing on content creation, community management, and social listening. By expanding Bosch ME’s presence on Instagram and consistently posting engaging content, NEXA helped increase brand awareness and engagement across both Facebook and Instagram platforms.
Scope of Work
- Full-scale social media management
- Strategy development and platform selection
- Social listening and community management
- Ad campaign management
- Creative visuals and content creation
- Photo and video production





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