Bed Quarter - Premium Bedding Brand
Company profile:
Bed Quarter Company established in 1997, a subsidiary of Al Mazro Group, is a premium bedding and mattress company having chain of more than 30 showrooms across GCC. Having a strong retail presence in Saudi Arabia with 26 showrooms spread across Riyadh, Khobar, Dammam, Jeddah, Ehsa, Jubail and Qassim, representing world renowned brands like TEMPUR, NOLTE, OGAWA, MAYA, GENTUG, HIMMOLA and YATSAN.
Background:
Nexa was recommended to Bed Quarter by their mother company Al Mazro Group in the KSA. Nolte, a premier kitchen company that falls under the Al Mazro Group, is a Nexa client and due to the success Nolte has experienced with Nexa, Bed Quarter reached out to us for assistance on their campaigns. We were tasked with taking over the brands social media accounts and strategised and implemented social content creation, social management and social engagement. Nexa focused on 4 social media platforms: Facebook, LinkedIn, Instagram and Twitter. One of the most significant tasks was for Nexa to run campaigns to drive traffic to the showrooms. Nexa was tasked with driving offline conversions and this quickly moved to online conversions in the ecommerce space. The Nexa team also built out the company's online store and over the course of our engagement with the company, we went from managing their social media to running offline conversions and lead generation campaigns across search, Instagram, TikTok, YouTube and Whatsapp.
The strategy ensures we reach the right target audience and reach them where they are actively present online. This strategy resulted in success for the brand and Nexa exceeded, and continues to exceed, client expectations.
Social media activities:
- Social Strategy to Inspire Showroom Visits
- Marketing Research and Social Listening
- Social Media Strategy
- Ad campaigns
- Creative Visuals
- Community Management
- Photo and Video production






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NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
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