CASE STUDY

Savoy

Background

Savoy Hotel Apartments are situated in 4 locations across Dubai, namely Savoy Suites, Savoy Crest, Savoy Park and Savoy Central.

Savoy approached Nexa in June 2018 for marketing services. Savoy’s marketing efforts were previously limited to affiliate marketing, offline advertising, and email marketing to existing databases. Additionally, 2019 saw the COVID-19 pandemic shut down the tourism/hospitality industry, which caused additional challenges for Savoy, including widespread cancellations due to travel restrictions.

Savoy had a small marketing budget at the time. While Dubai-based properties were susceptible to challenging market conditions, competition for affordable accommodation in the city had increased and rates had decreased, Savoy wanted to work with an experienced growth marketing agency like Nexa to help them unlock revenue opportunities using innovative digital marketing strategies.

Objectives:   

  • Generate conversions (hotel bookings) through organic traffic from GCC nations, Europe, India and Nigeria, and rank for high value targeted keywords.

Challenges:  

  • Difficulty targeting high competition keywords.
  • Competing with Online Travel Agency websites.
  • Website built on an old WordPress version making performance changes difficult.
  • High competition for local targeting / listings.
  • Bounce rate was very high due to lack of content.

Solution: 

  • Refreshing keyword list and applying it through on-page.
  • Creating blog posts that target non-performing keywords.
  • Targeting major Dubai attractions in blog posts.
  • Improving local targeting with Google Listing.
  • Creating and updating content on website pages.
  • Fixing crawl and indexing issues.
  • Backlinking activities to increase website visibility.

 

82%

of total organic traffic is from new visitors

38%

of organic traffic generates the most revenue

1,000+

hotel room bookings have come from organic traffic

2.6 Million

search impressions in the last 16 months

Over AED 2.1 Million

generated in revenue through organic transactions to date (Aug 2018 - 30 Jun 2021)

500+

keywords ranking on the first page of Google

100+

high competition keywords ranked in only three months

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What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

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