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Background
Savoy & Partners offer citizenship and residency services. Through investments, they help their clients to accelerate and simplify the guaranteed process of becoming a dual citizen. They approached Nexa to help them increase their online visibility and traffic to ultimately generate more leads, since they were experiencing issues with the website and operating in a highly competitive market. To achieve their goals, we created a content strategy using high-value keywords and backpacking and other off-page activities to improve the domain authority and article distribution. We optimised the website and tended to technical updates to facilitate organic traffic.Objectives:
- Increase organic traffic, website search visibility and keyword rankings to improve lead generation.
Challenges:
- Difficulty targeting high competition generic keywords.
- Website loading issues affecting the keyword ranking & bounce rate.
- New website launch and URL structure changes affecting the indexing & current ranking keywords.
- Highly competitive industry with a number of authoritative sites to compete with for organic traffic rankings and search visibility
- Multiple redirect issue for changed URLs.
- Cannibalisation of keywords.
- Crawling and indexing issues.
Solution:
- Creating a content and blog strategy with article title suggestions that target high value keywords.
- Backlinking and off-page activity to accelerate article distribution and increase domain and page authority.
- Identifying areas for optimisation, with recommendations and suggestions for improving the generic keywords.
- Facilitating organic traffic growth through technical performance and website updates.
- Refreshing keyword list and optimising pages to improve the rankings.
