CASE STUDY

Pegasus Airlines

Company profile:

Pegasus Airlines is Turkey's leading private airline, boasting two decades of operational excellence. Renowned for its commitment to affordability and punctuality, Pegasus has become a staple choice for travelers seeking economical yet reliable air travel options. With a strong foothold in the aviation industry, Pegasus Airlines has expanded its reach to serve both leisure and business travelers, particularly within the Middle East and North Africa (MENA) region.

Background:  

Established two decades ago, Pegasus Airlines quickly rose to prominence in Turkey for its affordable and reliable flights, maintaining a steadfast commitment to innovation and customer satisfaction. Recognizing the evolving aviation landscape, Pegasus partnered with NEXA, a MENA-focused digital marketing agency, to strengthen its regional presence. This collaboration aimed to solidify Pegasus's leadership in MENA aviation and introduce innovative digital marketing strategies for sustainable growth.

With a focus on affordability, quality, and customer-centricity, Pegasus Airlines has reshaped air travel in Turkey and beyond. The partnership with NEXA underscores Pegasus's dedication to innovation, leveraging digital marketing to engage customers effectively and drive growth. Together, Pegasus and NEXA are set to redefine the aviation industry, setting new standards of excellence in the MENA region.

Social Media Objectives: 

  • Establish a Strong Brand Presence
  • Drive Customer Engagement
  • Boost Ticket Sales
  • Enhance Customer Satisfaction
  • Strengthen Brand Loyalty Programs
  • Monitor and Analyse Performance Metrics
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