CASE STUDY

Nolte - KSA

With the overly competitive market within the property sector and the restrictions on UK travel, our team implemented distinct messaging and noteworthy creative assets that complimented the campaign from the initial careful mapping of the custoNolte Küchen is a leading manufacturer of fully fitted German-quality kitchens. Nolte Middle East has been a client of Nexa for some time now, with the original engagement based in Dubai helping Nolte support partners in marketing the Nolte brand. On the back of this work, we were referred to the Al Masro Family Group, who own exclusive distribution rights of Nolte in the Kingdom of Saudi Arabia. And so Nolte KSA was born and a contract was signed in February 2020 for a Nolte digital marketing strategy for the KSA region. mer journey.

The contract was signed one week prior to the disastrous impact of the COVID-19 pandemic and associated lockdowns and restrictions. This meant that showrooms had to shut down and they were unable to sell kitchens in person - a major setback for a brand that relies heavily on in-person conversions. After reassurance from Nexa and a refreshed strategy focused on how to sell kitchens that customers can’t physically see, The Al Masro Group agreed to forge ahead with an integrated digital marketing campaign with social and Hubspot integrations, achieving remarkable results.

Objectives:   

  • Generate marketing qualified leads and sales prospects based in the KSA for German luxury kitchen brand, Nolte Küchen.

Challenges:  

  • Inadequate digital presence in KSA adding to decline in showroom footfall.
  • The impact of COVID-19 contributed to a decline in lead generation and sales.

Solution: 

  • Implementing a full content strategy and digital roadmap, focused on long term objectives as well as countering the challenges caused by the pandemic.
  • Launching branded social media channels in key regions with a focus on showroom visitors' needs.
  • Launching full digitally-driven lead generation campaigns across the region.
  • Onboarding Nolte Middle East onto the Hubspot marketing and CRM platform.
  • Increasing brand awareness to convert sales opportunities into closed deals.
  • Integrating lead generation techniques with sales tools and technology such as WhatsApp to empower sales agents to engage with prospects more efficiently.

558

marketing qualified leads generated

142

sales opportunities identified from the marketing qualified leads

SAR 10.65 million

revenue from salesopportunities

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What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

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