Nasco Insurance is the only regional insurance company with 14 operations in 9 countries across the MENA region. They wanted to generate more awareness and leads for their service portfolio.
- Planning and developing a content marketing strategy to generate leads via social media
- Zero pre-existing social media content or followers
- Primitive website that was not content-friendly
- Launching the Nasco Dubai blog
- Creating helpful content to aid businesses obtain better health insurance for their employees
- Distribution of content via social media to blog articles and landing pages