Nasco Insurance

Nasco Insurance

A NEXA CASE STUDY

Nasco Insurance: Lead Generation through Content Marketing

Nasco Insurance is the only regional insurance company with 14 operations in 9 countries across the MENA region. They wanted to generate more awareness and leads for their service portfolio.  

Objectives:  

  • Planning and developing a content marketing strategy to generate leads via social media

Challenges: 

  • Zero pre-existing social media content or followers
  • Primitive website that was not content-friendly

Solution: 

  • Launching the Nasco Dubai blog
  • Creating helpful content to aid businesses obtain better health insurance for their employees
  • Distribution of content via social media to blog articles and landing pages

1

Month Campaign

37,000+

Landing Page Visits

284

Sales Qualified Leads

USD 80

Average Cost Per Lead
2-layers

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