months
Overview
Marcura, a company dedicated to streamlining the shipping industry, invested in a niche software product designed for international ports and port operators. Given the highly specialised nature of the product, there was a limited pool of potential customers. Marcura sought NEXA’s expertise in identifying and targeting these customers through digital marketing campaigns to generate qualified sales leads.
NEXA’s approach focused on reaching the small, highly specific audience through tailored digital strategies. This included a targeted lead generation campaign that used precision targeting to engage key decision-makers in international ports. The landing page was optimised for conversions, and all efforts were aimed at generating highly qualified leads for Marcura’s sales team. Over the course of the 12-month campaign, the results were significant, with 485 qualified leads generated and an average deal value of $150,000 per lead, delivering a strong return on investment for Marcura.
Generating high-value leads for niche software products through precise digital targeting
Objectives
Identify and target a highly specialised audience to generate qualified sales leads for a niche software product in the shipping industry.
Challenges
The niche nature of the product meant a limited pool of potential customers, requiring highly targeted and efficient marketing strategies to generate qualified leads.
Solution
NEXA developed a precise digital marketing strategy, using targeted campaigns to engage key decision-makers in the shipping industry. Optimised landing pages and lead generation techniques ensured that the leads generated were highly qualified and relevant.
Case Studies
What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
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When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
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