CASE STUDY
Marcura Equities: Lead Generation for Niche Software Product
For over 15 years, Marcura have been committed to streamlining the process of the shipping industry by investing in businesses with unique expertise, innovative systems, efficient processes and skilled industry specialists.
Objectives:
One of Marcura's products is a niche-software product that targets international ports and port operators. A highly niche product, there are a limited number of potential customers. Our goal was to identify these, target them using digital marketing campaigns and to generate qualified sales leads.
12
Month Campaign
36,020
Landing Page Views
485
Qualified Leads Generated
$150,000
Average Deal Value
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