marcura

Marcura Equities

A NEXA CASE STUDY

Marcura Equities: Lead Generation for Niche Software Product

For over 15 years, Marcura have been committed to streamlining the process of the shipping industry by investing in businesses with unique expertise, innovative systems, efficient processes and skilled industry specialists.

Objectives:

One of Marcura's products is a niche-software product that targets international ports and port operators.  A highly niche product, there are a limited number of potential customers.  Our goal was to identify these, target them using digital marketing campaigns and to generate qualified sales leads.

12

Month Campaign

36,020

Landing Page Views

485

Qualified Leads Generated

$150,000

Average Deal Value
2-layers

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