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Background
Established in 2018, Ignite School is an American curriculum school based in Al Warqa’a 3. The school currently caters for students in kindergarten up to Grade 8 level, with plans to expand up to Grade 12 over the next few years. As an independent school, Ignite had entered into a very competitive market, where other accredited and highly regarded schools had already established themselves throughout Dubai and the greater UAE.In October 2019, the school director asked the Nexa team to assist with a data-driven approach to acquiring leads. At the time, there were a number of challenges that affected their ability to acquire admissions and retain students, including the impact of COVID-19, no organic ranking for keywords, and a small geo-location and target audience. The Nexa team was able to improve the website, fixing all issues on the backend that prevented it from ranking on search engines, leading to increased visibility online. We also worked on improving the targeting strategy to reach local parents successfully.
Objectives:
- Increase organic traffic, improve keyword ranking and overall search visibility of the localised UAE website across the region.
Challenges:
- Limited SEO activity conducted previously.
- High competition for local targeting/listings.
- Indexing and crawl issues.
- High bounce rate.
Solution:
- Refreshing the keyword list and implementing it through on-page.
- Improving local targeting with Google Listing.
- Fixing crawl and indexing issues.
- Backlinking activities to increase website visibility.
- Improving the website loading time to reduce the bounce rate.
What our clients say
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.