Overview
GE HealthCare, a global leader in medical technology with over a century of expertise, provides cutting-edge healthcare solutions aimed at improving patient care and clinical outcomes. The company’s product offerings span medical imaging, patient monitoring, diagnostic tools, and digital health solutions. Recognising the growing demand for a strong digital presence in the healthcare industry, particularly in the EAGM region, GE HealthCare sought a partner to amplify their brand and engage more deeply with healthcare institutions and individual patients.
NEXA was tasked with developing a robust social media strategy to elevate GE HealthCare’s position as a trusted provider of innovative healthcare solutions. One key initiative was the “Human Campaign” during Arab Health, which showcased GE HealthCare’s commitment to human-centred, transformative healthcare. In addition, NEXA worked with GE HealthCare on employee branding, creating emotionally resonant content and behind-the-scenes stories that highlighted the daily lives of their employees. This collaboration has helped establish GE HealthCare as a thought leader and go-to provider of healthcare technology in the region.
Elevating Healthcare Innovation and Thought Leadership Through Strategic Social Media Engagement
Objectives
Increase brand awareness, engagement, and thought leadership in the healthcare space while promoting global partnerships, events, and employee branding.
Challenges
GE HealthCare needed to strengthen its digital presence in the highly competitive healthcare sector, while also establishing itself as a thought leader and trusted partner in healthcare technology.
Solution
NEXA developed a comprehensive social media strategy that included the “Human Campaign” to highlight GE HealthCare’s human-centered approach to innovation, as well as employee branding initiatives featuring emotionally resonant content and behind-the-scenes stories. Through these efforts, GE HealthCare amplified its brand presence and engaged with healthcare institutions and individual patients across the EAGM region.
Scope of Work
- Brand awareness and engagement campaigns
- Thought leadership content development
- Campaigns for global partnerships and events
- Employee branding initiatives and behind-the-scenes content creation



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NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
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It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
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Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
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Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
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The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
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