GE HealthCare

Background:  

GE HealthCare recognized the growing demand for a strong digital presence in the healthcare industry across the EAGM region, where technological advancements and healthcare solutions are critical. To enhance their brand's position as a trusted provider of innovative healthcare solutions, GE HealthCare sought a partner to help amplify their voice digitally and engage more deeply with both healthcare institutions and individual patients.

GE HealthCare partnered with NEXA to develop a robust social media strategy aimed at elevating brand presence and thought leadership. By leveraging NEXA's expertise in digital marketing, GE HealthCare launched campaigns like the "Human Campaign" during Arab Health, which reflected their commitment to innovation and human-centered healthcare solutions. The partnership also extended to employee branding initiatives, creating emotionally resonant content, comic creatives, and behind-the-scenes stories that highlighted the daily lives of GE HealthCare employees. Through this collaboration, GE HealthCare continues to make its mark as the go-to provider of healthcare technology in the EAGM region.

Social Media Objectives: 

• Brand awareness and engagement
• Thought Leadership
• Global Partnerships & events
• Employee branding