Al Ghurair

Al Ghurair is a real estate company that covers a variety of properties in Dubai across areas including Barsha and Deira. The real estate company offers mid to premium real estate offerings directly from the developer, and this is a unique service offering in the industry. Nexa was tasked with creating lead generation campaigns to increase rentals. Our team launched these campaigns across social media and search engines, we were also tasked with exposing the company to newer platforms. We ran SnapChat, TikTok and Youtube campaigns to help them reach new audiences and gain more tenants from these spaces. In order to better the campaign performance in a highly competitive industry, the Nexa team would meet once a week to adjust the campaign accordingly, testing different key visuals to increase campaign performance, promoting different properties with a variety of apartment size and bidding high on related keywords. By paying close-attention to detail, sourcing quality leads and targeting the right audience, through the right platforms, 857 leads were achieved in just three months.

Objectives:   

• Lead generation to increase property rentals.

Challenges:

• Very high competition from other property finders and real estate developers.

Solutions:   

• Promoting different key messages to increase audience interest.
• Testing different key visuals to increase campaign performance.
• Promoting different properties with a variety of apartment sizes.
• Bidding high on related keywords.
• Testing various channels.