The goal of the engagement was simple - drive both awareness and bookings to each restaurant within the group and upsell to those that make bookings.
To achieve this, Nexa created a mobile-first website that featured each restaurant, the set menus and booking options that allowed guests to select from specific price categories. We then used hyperlocal marketing activities to target tourists and residents likely to be interested in the promotion. Bookings quickly started to flood in!
Our team then created upselling campaigns designed to increase the average revenue generated per booking and to great success with over 16% of bookers then selecting a 2nd restaurant to dine in.
