CASE STUDY

Nexa Case Study: Jumeirah Restaurant Week

Jumeirah is widely regarded as amongst the most luxurious and innovative hospitality brands in the world and have won numerous international travel and tourism awards. Jumeirah Restaurants offer a wide variety of food and beverage options with venues ranging from the luxury of the Burj Al Arab to chic beachfront locations across the UAE.

Jumeirah Restaurant Week is part of the Dubai culinary calendar, where both tourists and restaurants have the opportunity of sampling set menus at every Jumeirah Group restaurant in Dubai. In 2015, Jumeirah Restaurants focused on a full digital marketing activation to not only generate awareness but also to drive and track direct bookings from the digital campaigns.

To achieve this, Jumeirah partnered with Nexa as their Digital Marketing and Performance Agency.

The Brief

The goal of the engagement was simple - drive both awareness and bookings to each restaurant within the group and upsell to those that make bookings.

To achieve this, Nexa created a mobile-first website that featured each restaurant, the set menus and booking options that allowed guests to select from specific price categories. We then used hyperlocal marketing activities to target tourists and residents likely to be interested in the promotion. Bookings quickly started to flood in!

Our team then created upselling campaigns designed to increase the average revenue generated per booking and to great success with over 16% of bookers then selecting a 2nd restaurant to dine in.

JRW - 968 x 647

1.8 million

Advertising impressions in 14 days

27,000+

Website Visits

1,700+

Total restaurant reservations achieved

AED 1.5 million+

Estimated revenue generated from bookings

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What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

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