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Why GEO Now? The Shift from Search to Answers

Search behaviour has changed forever. Today, users expect immediate, conversational answers. They are turning to AI assistants like ChatGPT, Gemini, Perplexity, and Copilot to do the heavy lifting for them.

  • 800M people use ChatGPT weekly; that’s 300M more than Bing.
  • 60% of searches now end without a click.
  • By 2028, half of traditional traffic will shift to AI platforms.

Your customers have moved beyond scrolling search engines like Google’s blue links. They’re now asking AI assistants for direct answers. If you’re not part of those answers, your competitors are.

Learn more about our SEO services on our dedicated page.

seo agency in dubai

GEO vs. SEO: How They Work Together

For years, Search Engine Optimisation (SEO) has been the foundation of digital visibility, with a site’s ranking on the SERP determining its traffic, awareness, and ultimately, its sales. That hasn’t entirely gone away, but the search environment has evolved. 

This is where Generative Engine Optimisation (GEO) comes in. It doesn’t replace SEO; instead, it builds upon it. While SEO still ensures your site ranks in search results, GEO ensures your brand is named and cited in AI-driven answers across platforms like ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, and Claude.

03 (Phone)
Category SEO GEO
Intent Rank on Google and other SERPs Be cited in AI answers
Surfaces Search results pages ChatGPT, Gemini, Copilot, Perplexity, Claude
Content Blogs, landing pages, metadata Answer-first assets, schema, citations
Measurement Keyword rankings, traffic Assistant-Answer Share of Voice (AA-SOV)

SEO builds credibility. GEO activates it inside LLMs. Brands that partner with a leading generative engine optimisation agency protect their visibility today and gain a first-mover advantage for the years ahead.

Our GEO Services

As a leading GEO agency in Dubai, we design strategies that make your business the answer across today’s most important platforms.

Here’s how our geo services deliver impact:

AI-Optimised Content

Answer-first assets structured for direct citations inside ChatGPT, Gemini, Copilot, and more.
Speak to Us

Semantic Keywords & Entity Research

Moving beyond keywords to entity-rich briefs and query fan-outs, one question triggers 20+ variations.
Speak to Us

Review & Reputation Orchestration

Build trusted review signals and velocity that feed directly into AI grounding models.
Speak to Us

Brand Visibility & Authority

PR, citations, and thought leadership to elevate credibility across industries.
Speak to Us

Community & UGC Activation

Engage where AI looks for signals: Reddit, Quora, GitHub, and specialist forums.
Speak to Us

AI-Friendly Structured Data

Schema, knowledge graph alignment, and metadata designed for AI ingestion.
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Digital PR & Multimedia Assets

Video, carousels, and rich media are engineered to surface inside generative engines.
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GEO for Traditional Search

Strengthen snippets, FAQs, and People Also Ask results to bridge SEO and GEO.
Speak to Us

Working with Nexa means partnering with a generative engine optimisation agency that understands both the technical and human sides of discovery.

Platforms We Optimise For

Every assistant uses different data sources, ranking factors, and rules for what gets cited. Our goal is to make sure your brand is visible across all of them. Nexa’s geo services cover every major platform, tailoring strategies to their unique requirements.

04 (Phone)

We optimise for:

  • ChatGPT
    • Pulls from OpenAI’s own index and integrated sources
    • Citations drive trust; without them, answers may exclude your brand

  • Google Gemini
    • Built on Google’s index
    • Prioritises authority, structured data, and freshness

  • Microsoft Copilot
    • Sits inside Microsoft 365 and Bing
    • Visibility comes from both content and document relevance

 

  • Perplexity
    • Proprietary search index with a strong focus on cited sources
    • Highly transparent, links are shown alongside answers

  • You.com
    • Hybrid model mixing search with AI summarisation
    • Optimises for snippets and user-friendly source previews

  • Claude
    • Powered by Anthropic, with Brave as a core index
    • Prefers context-rich content and trusted domains

Partnering with our geo agency in Dubai ensures your brand consistently appears on answers, whether through citations, sources, snippets, or recency signals.

20 years of experience
Years of experience
20+
global locations
Global Locations
5
active clients
Active Clients
300+
hubspot partners globally
Top HubSpot Partners Globally
2%
in house digital marketing specialists
In-house Digital Marketing Specialists
100+

What You’ll Gain: Business Outcomes

AI-driven traffic may look smaller on paper, but it’s far more valuable, and our geo services are designed to capture it.

Here’s what you can gain when you partner with us:

graph

3x Higher Conversion Rate

Compared to the traffic of search engines like Google, AI visitors are more qualified and ready to act.

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Pre-Qualified Visitors

Users who arrive via assistants like ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, You.com, or Claude have already done their research.

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Shorter Buying Journeys

What once took 15–30 days and 20+ touchpoints now happens in a single five-minute conversation.

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More Brand Mentions in AI Results

Higher Assistant-Answer Share of Voice (AA-SOV) means your business becomes the answer across platforms.

Partnering with Nexa as your geo company means your visibility isn’t left to chance. You gain assistant referrals, stronger brand authority, and measurable outcomes that grow over time.

(Visual suggestion: KPI-style grid with icons for Conversion Rate, Pre-Qualified Traffic, Faster Journeys, and AA-SOV.)

How GEO Works at Nexa

Our role as a leading generative engine optimisation agency is to take the complexity of AI-driven search and turn it into measurable business outcomes. We do this through a proven 5-step GEO framework that combines strategy, execution, and automation.

Our 5-Step GEO Framework

Research &
Strategy
  • 1 Identify knowledge graph gaps, map entities, analyse assistant behaviour, and benchmark competitor Assistant-Answer Share of Voice (AA-SOV).
AI-Ready
Content
  • 1 Create answer objects, schema, and structured assets that ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, You.com, and Claude can cite directly.
Activation
  • 1 Secure PR placements, reviews, and citations across AI-ingested channels to build authority.
Optimisation &
Automation
  • 1 Build RAG-friendly content hubs, streamline review pipelines, and improve internal linking for scale.
Tracking & Reporting
  • 1 Measure AA-SOV, monitor assistant visibility, and connect it directly to leads and revenue.

Case Studies

What our clients say

HubSpot - NEXA Testimonial

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

Redmills - NEXA Testimonial

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Nolte - NEXA Testimonial

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen
Rove Hotels - NEXA Testimonial

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels
Toshiba - NEXA Testimonial

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba
LIV Developers - NEXA Testimonial

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

LIV Residence

Industries We Serve

Nexa delivers generative engine optimisation services across industries where AI-driven discovery is reshaping customer journeys:

Resources: What’s Happening in the Industry

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Frequently Asked Question

1. Do I need both SEO and GEO?

Yes. SEO helps you stay visible in the SERP results. GEO ensures your brand is named in AI-generated answers. Together, they provide full coverage across search engines and AI platforms.

2. Which platforms matter most for my industry?

That depends on your audience. B2B buyers often rely on Microsoft Copilot, while consumers turn to ChatGPT, Google Gemini, Perplexity, You.com, or Claude. Our geo services are designed to optimise your visibility across all major platforms.

3. How long does it take to see results?

Most businesses see impact in 3–6 months. Working with a proven geo agency gives you a first-mover advantage. Just like the early SEO adopters of 2005 dominated for years, today’s GEO leaders will build the same compounding authority.

4. Can GEO be measured?

Yes. We track Assistant-Answer Share of Voice (AA-SOV) to see how often your brand is cited by AI platforms, and then connect that data to leads and revenue.

5. What about brand accuracy and compliance?

We work with your compliance and brand teams to ensure content, reviews, and citations are both accurate and compliant. Partnering with us reduces the risk of misinformation and strengthens authority.

 

6. Why invest in GEO if we already have SEO?

SEO helps people find you on Google. GEO makes sure AI assistants recommend you first. Working with the right geo agency means your brand won’t disappear as users move from search to conversational platforms.

Start Your Growth Journey with NEXA!

Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.

Nexa HEAD Office

Floor 2, Building 4, Union Business Park, Dubai Investment Park 1, Dubai, UAE

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

Nexa UK Ltd.

Peter House, Oxford Street,
Manchester, M1 5AN
UK

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa NYC Office

Suite 219, 126 Dudley Street,
Jersey City, New York
USA

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa AUSTRALIA Office

Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134

CONTACT DETAILS

Tel: +61 412 464 707

Email: support@digitalnexa.com