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Sales Enablement: How it Works
Sales enablement is the process of providing a business's sales team with the resources, procedures, tools and technologies they require to improve productivity and procedures in order to close more deals.
The ultimate objective for an organisation employment Sales Enablement methodology is to (a) enhance the ability of the sales team to increase sales revenue; and (b) allow the sales team to close more deals. And the Nexa Sales Enablement specialists are here to help you achieve all of this through strategic and easy to implement Sales Enablement services.

What is Sales Enablement
Sales Enablement is a process designed to increase sales and sales team productivity by providing them with integrated training, content, information, and coaching services. All Sales Enablement tools help sales people understand the entire customer buying journey and are powered by advanced technology and insightful data - ensuring the best possible results.
What Makes up Sales Enablement Strategy:
Sales Enablement focuses on a variety of priorities and activities, including, but not limited to:
- Sales Onboarding
- Continuous Learning
- Creation of Sales Training Content
- Development of Sales Assets
- Sales Communications
- Management of Sales Tools and Technologies
- Cross-functional Communications
- Reporting and Measuring on Sales Enablement Progress
Why is Sales Enablement Important for Business:
- Always ready: Sales enablement consulting ensures that your team is always ready to make a sale and have the tools, processes and knowledge at hand to maximize any interaction with a potential client.
- Sales team retention and engagement: As your sales reps have more information and knowledge at hand, and are provided with consistent opportunity for learning and growth, they are more likely to stay with your company long-term.
- Understanding sales technology and valuable sales tools: Sales tools such as CRMs are an investment, and if your sales teams understand how to use them correctly, these tools are no longer an investment - they are an asset. Sales enablement consulting ensures your teams understand how to use these tools and take advantage of the opportunities they provide - increasing their career success, increasing your sales and growing your business.
As the world heads into the new normal, businesses need to do all they can to ensure their sales teams have all the tools they require to make successful sales. Because of this, sales enablement has become an important and valuable part of corporate culture as this method of business empowers your team members, encourages them, keeps them engaged with your business, and helps them make the right decisions when it comes to interacting with potential customers and making a sale.
It is important to remember that sales enablement is a revenue generator - not a costly activity. This is because it helps your teams work to the best of their abilities alongside helpful technologies - helping them gain confidence and helping you gain more business at the same time.





What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We have extensive experience in the following industries
Business growth simplified
Free Business Growth Guide
Economies, companies, and the world at large have witnessed massive changes over the last three years.
It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s latest edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your current business goals, as well as the latest information about marketing, sales, service, and people.
Put your business ahead with a copy of this valuable, free resource.

Start Your Growth Journey with NEXA!
Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.
Nexa HEAD Office
Floor 2, Union Business Park 1 - Building 4 - Dubai Investments Park - Green Community West - Dubai
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
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UK
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Suite 219, 126 Dudley Street,
Jersey City, New York
USA
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Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com