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Social Media Community Management Services
Social Media Community Management Service Overview
Managing your business's community on social media is an essential but highly-rewarding activity that needs to be done with care. Not only does community management allow you to forge a closer relationship with both customers and prospects but also provides trust, credibility and a layer of transparency for your business that is otherwise difficult to attain.
In addition, brands who are active on social media have a greater chance of leveraging new business opportunities and building brand loyalty due to the increased visibility on offer. Millions of people in the Middle East are on social media platforms, most of whom are active social media users. Herein lies great opportunities for brands.
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Social media management requires one to assume responsibility for overseeing and implementing the publishing of content, engagement with users and monitoring of social media accounts. These activities are done following the strategy that is put in place, and requires the researched directives, conceptualization, and created content in order to occur.
Social media is one of the primary online touchpoints that a brand has with its audience. Therefore the management of these accounts is key to building relationships and maintaining a positive brand perception. This is a demanding role which requires a lot of multitasking. In some cases, audits will need to be conducted, and in others, new accounts will need to be created and optimized.
The person or team in charge of this will need to have extensive brand knowledge in order to communicate and interact with the audiences appropriately. Their tasks typically include:
- Content management: While the community manager may not need to create content, they will need to manage the process of attaining it from content creators. Scheduling this according to best practices is also necessary, as well as maintaining a visible presence continually with ephemeral content as well.
- Scheduling and publishing content: We at Nexa utilize social media management tools to run several accounts simultaneously. This ensures we can carry out the social media strategy accurately and provides us with more time to work on building and maintaining relationships with the social media communities.
- Social listening: Monitoring the activity of your audience and competitors online forms part of social listening. It is a way of assessing the current social media landscape and provides context for your place in the social media world. With this, you can understand your audience better, measure your brand's image online and get insight into valuable sentiments relating to your customers.
- Advertising campaigns: Developing and running ad campaigns according to the budget and towards the targeted audience is a vital role for the social media community manager, as ideally ads are created to draw audiences in, appeal to them and elicit action and/or engagement. Promotions may include paid campaigns or competitions.
- Interactions and engagement: In today's age, being able to reach a brand almost instantaneously via social media is part of the recipe for success. Brands need to maintain and encourage two-way communication, both publicly and through direct messaging. It is a showcase of the brand's care for its community, managing its reputation and also a means to provide customer service.
- Monitoring and reporting: We monitor and report on the data and analytics from social media activities online. This is reported comprehensively to detect patterns and measure the success of the KPIs. This requires one to measure the right metrics and to draw insights from them, and then to make data-backed recommendations for the future.
Years of experience
20+
Global Locations
5
Active Clients
300+
Top HubSpot Partners Globally
2%
In-house Digital Marketing Specialists
100+
What our clients say
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We have extensive experience in the following industries
Is Your Company Ready To Grow In 2023?
Social Media E-Guide
The way business is conducted has drastically changed since the global pandemic.
Social and digital marketing is now at the forefront of marketing activity as more and more businesses look to these channels to generate new business opportunities foregoing strategies like brand awareness and instead favouring fast, lead generation or sales activities.
With this in mind, Andrew Thomas and Ravi Vyas have crafted Nexa's latest eBook - Social Media in 2023. By reading this book, you will learn:
- The latest social media strategies and trends of 2023.
- How to optimize social media for business growth
- How to overcome a recession using social media
- How to optimize your social media campaigns to generate more leads
- The importance of social media influencers
- The latest social media platforms
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