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Influencer Marketing Agency
Influencer Marketing Service Overview
Social Media Influencers have proven their worth by providing successful social media endeavours that promote brands. This is a marketing technique that isn't going anywhere, in part because it taps into the psychological need of social proof within a community, in which people desire to belong.
Influencer Marketing is Effective
Influencers are, in many cases, the modern-day celebrity with a loyal following of fans interested in their stories, opinions and day to day activities. Many influencers have a higher following on the mainstream social media platforms than some of the most celebrities in the world. They are referred to as mega influencers, with micro-influencers having as 'few' as a couple of hundred followers.
Unlike celebrity endorsements, which tend to be reserved for large brands, social media influencer marketing can work for any type or size of business. What matters is that your brand has a story to be told and a target audience base that can be reached. If you have these ingredients in place, a social media agency with a network of influencers can easily target the right type of personality to help you promote your brand and brand stories.
How Influencer Marketing Works
Social Media Influencers generally have a core social media platform of choice, which is often YouTube, Instagram, Snapchat, Twitter or most recently, TikTok. In addition to this, it's not uncommon for influencers to cross-market their brand to other platforms and by doing so can often have a slightly different follower base because of this.
They work on creating content to share with their followers in an authentic way that makes sense to their brand as well. By doing this, a brand can increase its reach, traffic and perception. The value is in their genuine endorsement of a product, which acts as a form of digital pr.
Creators share their high-quality content to be successful, which in many cases includes videos. They can therefore create various types of content for your brand, from ephemeral content to long-lasting posts.
The cost of working with influencers varies depending on the platform and their reach. There are different tiers and methods of collaboration, as well as other methods of payment. This can range from gifting to affiliate rates and commission-based structures.
How Influencer Marketing is Changing
The social media industry is changing, particularly in terms of the relationship between businesses and these content creators. What's more, influencers are now being termed creators, by marketers and social media platforms alike. Niche creators are being favoured over and above the mega influencers, as their followers have higher rates of engagement and trust. Instead of promotions of a brand, the brand needs to be seen as seamlessly forming part of the influencer's lifestyle.
Businesses are focusing on creating long term collaborations with influencers which are based on affiliations. In this sense, there is more of a responsibility on influencers to provide a business with straightforward returns on investment. When developing strategies for influencers, marketers are, therefore, now framing them as contractual brand ambassadors, who are less invested in vanity metrics.
When working with influencers, a business needs to conduct research carefully, consider permissions and ownership rights, manage the relations, handle payments, develop strategies and measure the results.
We at Nexa can handle all of the above for you. We have developed connections with influencers in the GCC who can help promote your brand in the region.
Years of experience
20+
Global Locations
5
Active Clients
300+
Top HubSpot Partners Globally
2%
In-house Digital Marketing Specialists
100+
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What our clients say
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We have extensive experience in the following industries
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