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Our Website Backlink building process:
Search Engine Optimisation (SEO) is the practice of optimising web pages in order to help these pages rank in the search engine results. SEO is made up of a variety of factors including content creation and website backlinks - but what are backlinks and how do they work?
Backlinks are generated through high quality content that is distributed to well known websites and online resources, and this content directs readers back to your business website. This strategy helps you gain quality leads while establishing your business as a trusted and authoritative website.
Benefits of Backlinks:
- Improves organic ranking in the search engine results.
- Faster search engine indexing, helping you rise up the Google ranks.
- Directs quality leads to your website - this is known as referral traffic.
At Nexa, we understand these changes and create genuine, relative and measurable backlinks to your website, webpages, products and service offerings.

How Backlinks Work
SEO and Backlinks
Backlinks are generated through high quality content that is distributed to well known websites and online resources, and this content directs readers back to your business website. This strategy helps you gain quality leads while establishing your business as a trusted and authoritative website.
This kind of search engine optimisation is important when it comes to building website authority. However, this strategy is not about simply spamming sites with your links, as this will quickly get your site into severe trouble with the search engines. In order to do this successfully you need to build relationships with other influencers and industry thought leaders, and get them to share your links on their sites.
Digital PR and Backlinks
Publishing quality content and thought leader articles on authoritative websites that your target market visits regularly, and ensuring these articles link back to your website, will help your website's presence in the search results and will ensure that you are generating qualified traffic to your website.
One of the core ways to achieve this is to publish helpful and relevant content on authoritative websites, and provide an incentive for the reader to click through to your personal website. This can be done by citing a source that links back to your site, linking to something visual that the audience will benefit from, or directing the reader to more in-depth information - all of which will be housed on your personal site. This practice is encouraged by Google and related search engines and should be a part of every businesses marketing campaign strategy.
Benefits of Backlinks:
- Referral Traffic: Publishing informative content on popular and respected sites that your target audience frequents ensures you gain high quality referral traffic. That is, your target audience will be directed to your specific website through your backlink.
- Branding: By building links and directing traffic to your site, you have the opportunity to present your brand to high quality prospects.
- Build Authority: By having your content distributed on authoritative sites, you build your brand up as an industry leader. Not only will you be viewed as a thought leader but your target audience, the search engines will also begin to view your website as authoritative, which in turn, will help you rise up the search engine result pages.
- Nurture Relationships: By building relationships with authoritative sites and industry leaders, you will quickly establish yourself as a trusted thought leader in your field. By sharing quality content that links back to your website, you are also nurturing relationships with prospects who will turn to you when they need industry related advice or want to make a purchase.
What we can do for you
Historically, Google used backlinks as a key indicator when determining the quality of a website (in order to rank it). But as Search Engine Optimisation agencies realised this, what followed was mass link building, which in the short term at least proved to be a highly successful exercise. Once Google realised that their search engine algorithms were being manipulated, they created a number of updates to counter this with many websites being blacklisted for this practice.
At Nexa, we understand these changes and create genuine, relative and measurable backlinks to your website, webpages, products and service offerings.





What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We have extensive experience in the following industries
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Start Your Growth Journey with NEXA!
Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.
Nexa HEAD Office
Floor 2, Union Business Park 1 - Building 4 - Dubai Investments Park - Green Community West - Dubai
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
Nexa UK Ltd.
Peter House, Oxford Street,
Manchester, M1 5AN
UK
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa NYC Office
Suite 219, 126 Dudley Street,
Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa AUSTRALIA Office
Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com