Abdulla Al Awadi and Associates
Enhancing Digital Presence for a Leading UAE Law Firm
Overview
Founded by Abdulla Al Awadi in 1998, Abdulla Al Awadi & Associates is one of the most prestigious law firms in the region, excelling in litigation before UAE Courts. With a reputation for legal excellence, the firm required a digital presence that accurately reflected its expertise and credibility.
NEXA was appointed as the lead designer and developer for the firm’s website, with a focus on showcasing its full range of legal services. The project extended beyond just design, as NEXA also developed the website’s content, ensuring that the firm’s messaging aligned with its esteemed reputation while adhering to Google’s SEO standards. Following the successful launch of the website, NEXA was further engaged to provide SEO services to enhance the firm’s online visibility and search engine ranking.
Enhancing Digital Presence for a Leading UAE Law Firm
Objectives
NEXA aimed to create a professional, SEO-friendly website that highlighted the firm's legal expertise, services, and credibility while ensuring a seamless user experience for potential clients seeking legal representation.
Challenges
The firm required a website that balanced professionalism with accessibility. It needed clear messaging, structured content, and an optimised framework to enhance online discoverability while maintaining an authoritative and sophisticated tone.
Solution
NEXA developed a modern, user-friendly website with intuitive navigation, well-structured legal content, and SEO-optimised pages. The site successfully positioned the firm as an authoritative legal entity in the UAE.
What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
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