Study Group

Background

Study Group is a global leader in preparing students for international academic success and rewarding careers through life-changing learning. They provide education through International Study Centres (ISCs) in collaboration with leading universities. Their pathway programmes provide the language, academic and social skills that students need for university progression and continued success in a global society.  

Objectives:   

• Create a digital marketing strategy to drive awareness and generate leads for three UK based universities Strathclyde, Sussex, and Surrey, targeting
  University-ready students from the Kingdom of Saudi Arabia's key cities

Challenges:  

• Short campaign time-frame without prior awareness of the Universities and programmes

Solution: 

• Creation of highly targeted campaigns across Facebook, Instagram, SnapChat and YouTube 
• Setting up HubSpot CRM to capture lead data and track and measure the campaign performance