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Background
Health Carousel is one of the leading global providers of healthcare staff for United States medical establishments. As part of their service offering, Health Carousel help to relocate nurses and other medical professionals from the Philippines, Kenya and other African and Asian countries.
Objectives:
The local marketing arm of PassportUSA (based in Ohio), Nexa was tasked with creating a constant flow of NCLEX Certified medical professionals (and their families) located in the Middle East & Africa and interested in moving to the USA.
Challenges:
Unknown local brand; "too good to be true" offer
Solution:
Already an Enterprise HubSpot Marketing Licensee, Nexa use the platform to track multiple brand awareness and lead generation campaigns and nurturing programs to create new conversion opportunities for the Health Carousel sales team.