CASE STUDY

Invisalign Middle East - Orthodontic Treatments

Company profile:

Invisalign is an orthodontic treatment that straightens teeth without the use of metal braces. Invisalign is a series of custom-made clear braces that cover your teeth and gently pull them into the proper position over time. Because they are clear and can be taken on and off, they are less noticeable than traditional metal braces.

Most people want to improve their smile but think that traditional, metal braces are the only option. With Invisalign clear braces there are no metal brackets or wire to detract from your smile while undergoing treatment.

Background:  


Invisalign approached Nexa in 2018 to increase brand awareness, lead generation and to increase their market share. With the above in mind, Nexa strategized the following: The creation of an aggressive B2B growth strategy targeting dental and medical professionals to become approved Invisalign consultants / specialists.

In order to achieve this, campaigns were to be delivered using social media as well as search campaigns through the creation of B2B focused landing pages in English and Arabic. On these pages, dental /medical professionals would be invited to a free seminar where the Invisalign team would present the benefits to each individual of becoming Invisalign certified and approved. Dental professionals who were interested could then commit and register to the certification program for a fee of $1,500. We aligned our social media strategy right alongside this and provided a full social media management service, implemented lead generation ads and A/B Testing.

The conversion rate into the certification program from the leads generated by Nexa was 60%, with a total of 431 new certified partners onboarded by Invisalign. The revenue generated from certification courses alone was AED 2,381,328 ($646,500), which in itself was considerable return on investment, not to mention that the average partner sells a minimum of 2 Invisalign treatments within 6 months of certification at a minimum cost of $7000 per treatment. What began as a 12 month trial has extended into a wider engagement across different geographies and as a consequence of the results generated for Invisalign, we continue to grow the GCC B2B network for them.

Scope of work: 

  • Performance-Based B2B Social Media Marketing
  • Social Media Strategy
  • Interactive Content Creation
  • Ad Campaigns
  • Community Management
  • Social Listening
  • Photo and Video Production
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What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

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