Request a Quotation

CASE STUDY

Mövenpick Hotels & Resorts: Global Social Media Management & Advertising

Movenpick-new-logo-2

Background

A part of Accor, established in 1973, Mövenpick Hotels & Resorts have over 80 hotels across the globe and are one of the most reputable, respected and well-known hotel brands. Mövenpick focuses on meeting the ever-changing needs of guests and are passionate about ‘making moments’ for each and everyone that interacts with them.
 

Objectives:  

  • Management and community management for the global social media platforms of Mövenpick Hotels & Resorts
  • Create and distribute content to all hotels across the world for all global and tactical campaigns
  • Generate awareness and engagement through paid advertising across social media platforms

Challenges: 

  • Partially outdated content pillars and content assets from previous global and tactical campaign activity
  • Alignment at an individual hotel and resort level in terms of brand protection and usage of content assets

Solution: 

  • Refreshed asset approach and aesthetics and introduced more diverse content styles and types, including; GIFs, videos and animation
  • Creation of global documentation and guidelines, which were distributed to regional and local teams operating social media platforms at a hotel or resort level
  • Activations and campaigns that would result in more user generated content to push the idea of Mövenpick ‘making moments’
mac screen
Despot-image
Mobile screen
Phone-01
Mobile screen
mobile-Oct-29-2020-08-40-01-47-AM
long-paghe
Layer
Appetite
Other Projects

See Other Projects

NEW Moving GAC.png?length=500&name=NEW Moving GAC

Moving International GAC

NEW Cargo.png?length=500&name=NEW Cargo

Cargo Gulf

Need a quote? Just ask ..

Speak to our team

Stay Plugged

Subscribe to our newsletter and stay updated on the latest design stories, new projects and case studies.

Whatsapp