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    Health Carousel

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    CASE STUDY

    Health Carousel: Lead Generation for Business Growth

    5f32f21501a1dceca3205973_2017-Full-color-logo

    Background

    Health Carousel is one of the leading global providers of healthcare staff for United States medical establishments.  As part of their service offering, Health Carousel help to relocate nurses and other medical professionals from the Philippines, Kenya and other African and Asian countries. 

    Objectives:   

    The local marketing arm of PassportUSA (based in Ohio), Nexa was tasked with creating a constant flow of NCLEX Certified medical professionals (and their families) located in the Middle East & Africa and interested in moving to the USA.

    Challenges: 

    Unknown local brand; "too good to be true" offer

    Solution: 

    Already an Enterprise HubSpot Marketing Licensee, Nexa use the platform to track multiple brand awareness and lead generation campaigns and nurturing programs to create new conversion opportunities for the Health Carousel sales team.

    6

    Months of Data

    600+

    Qualified leads generated

    $40

    Cost per Lead

    $1.25m

    Potential revenue based on qualified leads to date

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    What our clients say

    NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

    Jeetu Mahtani - HubSpot

    Senior VP & Managing Director,
    International - HubSpot

    It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
    First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
    To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

    Mairead Hanlon - RED MILLS

    Digital Marketing Lead,
    RED MILLS

    Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

    We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

    We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

    Nolte Küchen

    Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

    Overall we find the team very responsive and senior management actively involved in the process.

    Rove Hotels

    When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

    Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

    Toshiba

    When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

    The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

    LIV Residence

    Start Your Growth Journey with NEXA!

    Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.

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