CASE STUDY

Berkeley

UK-based developer, Berkeley Group approached Nexa for assistance in generating ultra-high-quality leads and sales prospects in the Middle East. Usually, Berkeley would have third-party broker to sell on their behalf, but they have found that the companies they usually worked with were refusing to take on certain developments in the less desirable parts of the UK. As a result, the developer took matters into their own hands and hired us to help develop a solution. Seeing as their team were not sales agents or marketers, Nexa set up a system that nurtured leads to a point where they were considered hot and ensured the delivery of investors who were ready to purchase a unit. All the Berkeley team would need to do is close the deal. Our plan proved to be successful with the first development, and we were hired by Berkeley to carry out work on other projects. Ultimately, Berkeley is now on its way to offering an end-to-end service with a fully-trained team and without any need for a third-party broker.

Objectives:   

  • Generate leads and sales prospects based in the Middle East for ongoing UK developments.

Challenges:  

  • Overly competitive market with a variety of options available to prospects.
  • The restriction of travel during Covid-19 impacted the ability of prospects being able to physically visit the developments in the UK.

Solution: 

  • Automating content delivery to aid the identification of the most qualified prospects to streamline sales efforts and attention.
  • Testing creative options and platforms from a campaign perspective to ensure that campaigns had the best chance of success from a lead conversion perspective.
  • Optimising landing pages and journeys to ensure the high site visit conversion rate.

60%

conversion from marketing qualified lead to sales qualified lead

70%

conversion from sales qualified lead to opportunities

£2,246,000

in revenue

20,482%

return on initial investment

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What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

LIV Residence

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