Ambassador Group’s purpose is to nurture young minds and help students become responsible global citizens based on the foundation of quality education. Ambassador International Academy is a part of the diverse yet connected Ambassador Group of Schools, which share a unified commitment to Ambassador’s vision, mission and values.
- Raise brand awareness of Ambassador International Academy in the market and with parents in the target audience
- Generate interest and leads for 2019/20 student admissions
- Increase alignment between the marketing and admissions teams
- Short time-frame for the campaign with no prior awareness of the school and offering
- The school site was still under construction and being finalised during the campaign/admissions period
- Creation of foundational elements and marketing creatives/collaterals that assisted parents at various stages of the decision making process, amplifying the school offering and USPs
- Search, display and social campaigns to increase awareness and generate leads within the intended target audience
- Introduced HubSpot from a CRM and marketing perspective to increase efficiency/effectiveness of the admissions process and aid with nurturing parents down the funnel. The introduction of HubSpot also allowed marketing/senior stakeholders to gain visibility and insights across all touch points
- Leveraged reputation and connection to existing Ambassador Schools
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