%20(1).png?width=2701&height=607&name=BRC_NEXA_LOGO_WHITE%20(2)%20(1).png "Cedar Rose"){kind=logo}
.png?width=340&height=100&name=4%20(7).png "4 (7)")
Highest Quality Leads
Cost per Lead Marketing: How it works
Lead generation is the lifeblood of any business, and we provide a variety of lead generation services and tactics to help all businesses. We also offer a Cost Per Lead Marketing service that is available to companies within specific industries who understand the true value of a qualified sales lead.
If your business qualifies for this service, our team will work closely with your key executives in order to understand and clearly define your target customer audience and create a lead generation strategy that will be executed by our team. There will be a pre-agreed cost per lead fee, which will allow you to continuously manage and measure performance and give you the ability of scaling up during slow business periods and scaling down when you're at full capacity.
Cost per Lead Marketing offers companies a virtually risk-free approach to growing your business.
What is Cost-Per-Lead Marketing?
Cost-Per-Lead, also known as CPL, is a digital marketing pricing model in which businesses pay a pre-established price for every lead generated. CPL is a popular pricing model for e-commerce businesses and businesses that sell subscription based services or products of a high value.
What is Cost-Per-Lead Marketing
Cost-Per-Lead, also known as CPL, is a digital marketing pricing model in which businesses pay a pre-established price for every lead generated. CPL is a popular pricing model for e-commerce businesses and businesses that sell subscription based services or products of a high value.
The CPL pricing model is also usually used by brand marketers who are looking to build a lead database, newsletter list, rewards program or customer acquisition program. Many companies use CPL marketing in order to connect with high-value leads and customers who are likely to recommend the business to others who share the same interests.
The Difference between Cost-Per-Lead and Fixed Cost Lead Generation
Most agencies charge a flat or fixed fee for lead generation services irrespective of the number of leads generated. While this works well for businesses when campaigns over-exceed targets, this creates a degree of risk. With CPL, businesses have the opportunity to pay a premium to guarantee a specific number of leads based on a model where leads are qualified into genuine prospective clients before being deemed a 'approved lead'.
How it Works
CPL is about generating campaigns that are designed to attract and engage high quality and highly targeted leads. Potential clients will show interest in your business by taking a specific action or “opting in”, as opposed to merely basing this on an impression. With this model in mind, CPL leads are more likely to convert into clients and become repeat customers.
Ecommerce and online business use CPL campaigns with display advertising or affiliate advertising. This is when a user clicks on an advert, and is sent to the business website. On the site the user is directed to “opt-in” to the marketing campaign activity - be it filling out a lead form in order to download an e-book or to gain a discount code etc. If the user opts in to this - they will be viewed as a lead and a lead will be created for the business. This is just one example of lead generation for CPL marketing and there are variants based on your specific business and goals.
The Benefits of Cost-Per-Lead Marketing:
- Helps you maximise your lead generation and marketing budget
- Helps you set a goal for your campaigns and lead generation efforts
- It helps you produce a more effective campaign as it is designed to attract, engage and delight only high quality leads
- Nexa will utilise our telesales business to qualify marketing generated leads into genuine sales opportunities.
At Nexa, we are dedicated to providing our clients with only the highest quality leads to ensure the greatest return on investment.
Years of experience
20+
Global Locations
5
Active Clients
300+
Top HubSpot Partners Globally
2%
In-house Digital Marketing Specialists
100+
What our clients say
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We have extensive experience in the following industries
Business growth simplified
Free Business Growth Guide
Economies, companies, and the world at large have witnessed massive changes over the last three years.
It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s latest edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your current business goals, as well as the latest information about marketing, sales, service, and people.
Put your business ahead with a copy of this valuable, free resource.
.png?width=512&height=512&name=whatsapp%20(2).png)