Nasco Insurance

Nasco Insurance is the only regional insurance company with 14 operations in 9 countries across the MENA region. They wanted to generate more awareness and leads for their service portfolio.  

Objectives:  

• Planning and developing a content marketing strategy to generate leads via social media

Challenges: 

• Zero pre-existing social media content or followers
• Primitive website that was not content-friendly

Solution: 

• Launching the Nasco Dubai blog
• Creating helpful content to aid businesses obtain better health insurance for their employees
• Distribution of content via social media to blog articles and landing pages