Mövenpick Hotels & Resorts

Background

Objectives:  

• Management and community management for the global social media platforms of Mövenpick Hotels & Resorts
• Create and distribute content to all hotels across the world for all global and tactical campaigns
• Generate awareness and engagement through paid advertising across social media platforms

Challenges: 

• Partially outdated content pillars and content assets from previous global and tactical campaign activity
• Alignment at an individual hotel and resort level in terms of brand protection and usage of content assets

Solution: 

• Refreshed asset approach and aesthetics and introduced more diverse content styles and types, including; GIFs, videos and animation
• Creation of global documentation and guidelines, which were distributed to regional and local teams operating social media platforms at a hotel or resort level
• Activations and campaigns that would result in more user generated content to push the idea of Mövenpick ‘making moments’