Barceló Hotels & Resorts

Engagement Overview: 

in 2018, Nexa was selected as Barceló Hotels & Resorts' exclusive marketing partner for the GCC region, handling both online and offline marketing, including event planning and execution, branding and design, and full social media strategy and content creation with a focus on creating an online presence that promotes new business generation.

Scope of Work:

• Full marketing strategy for Barceló Hotels & Resorts in the UAE
• Ongoing social media management across social platforms
• Advertising management across social media, search and programmatic platforms
• Content creation including photography, videography, cinemagraph production, 360 videos & images, animated GIF’s, creative designs and Instagram stories
• Design and creation of offline marketing materials
• Event planning and execution
• Influencer engagement and management