Ambassador International Academy

Ambassador Group’s purpose is to nurture young minds and help students become responsible global citizens based on the foundation of quality education. Ambassador International Academy is a part of the diverse yet connected Ambassador Group of Schools, which share a unified commitment to Ambassador’s vision, mission and values. 

Objectives:   

• Raise brand awareness of Ambassador International Academy in the market and with parents in the target audience
• Generate interest and leads for 2019/20 student admissions
• Increase alignment between the marketing and admissions teams

Challenges:  

• Short time-frame for the campaign with no prior awareness of the school and offering
• The school site was still under construction and being finalised during the campaign/admissions period

Solution: 

• Creation of foundational elements and marketing creatives/collaterals that assisted parents at various stages of the decision making process, amplifying the school offering and USPs
• Search, display and social campaigns to increase awareness and generate leads within the intended target audience
• Introduced HubSpot from a CRM and marketing perspective to increase efficiency/effectiveness of the admissions process and aid with nurturing parents down the funnel. The introduction of HubSpot also allowed marketing/senior stakeholders to gain visibility and insights across all touch points
• Leveraged reputation and connection to existing Ambassador Schools