HubSpot CRM, Sales & Marketing Services

HubSpot CRM, Sales & Marketing 

Marketing in today's digital age requires marketers to draw people into their brand among a sea of competitors. To be seen (and adored), a brand may use this holistic marketing methodology whereby content, social media, search engine marketing, and branding increase awareness and traffic. This results in people being attracted, converted to leads, nurtured and for sales deals to actualised. 

The HubSpot platform, centred around a powerful CRM, allows businesses to manage their marketing, sales, customer service and operations through a single platform using HubSpot's powerful suite of hubs (products).  In addition to this, the HubSpot CMS is one of the most powerful website content management systems allowing marketers to manage their website content, lead generation forms, blogs and landing pages without IT support or assistance.  

The Power of HubSpot 

The key features of HubSpot are listed below:

• Powerful CRM that allows sales leads to be captured and tracked throughout the sales journey
• Creation of quotes and payment gateway integration 
• Lead rotation
• Sales reporting
• Sales automation tools
• Enterprise marketing tools such as landing page builder, campaign management, social media publishing and email marketing
• Website tools such as chatbots, Whatsapp integration and lead generating pop-ups
• Marketing automation for lead nurturing and automation of manual, time-consuming tasks
• Marketing & website reporting
• Net Promoter Scoring and customer feedback (with escalation)
• Ticketing and Knowledge Base
• Operations automation

About HubSpot

HubSpot is an inbound marketing and sales software designed to help businesses to attract potential clients, convert them into leads, nurture relationships and close deals. HubSpot has been created to provide a complete Customer Relationship Management solution and can be fully integrated with all your marketing and sales platforms, ensuring you receive the best value for money and a return on your investment. This means that your marketing is able to control all their marketing efforts, from social media and content creation to Search Engine Optimisation and email marketing, in a single place without jumping from platform to platform.

HubSpot and your Inbound Marketing Efforts

Inbound marketing is one of the most important forms of marketing in the digital age. This technique works to draw prospective clients to your business through content marketing, email marketing, social media marketing and blogging - and more.

HubSpot is an advanced inbound marketing platform and caters to all stages of the buying cycle. What makes HubSpot so effective for inbound marketing purposes is that the platform allows your marketing team to create content and target this content to each lead or user and base the content message on where the lead is in the buying process. This means that every lead will receive the most relevant content - at the right time.

Sales and Marketing Alignment

HubSpot allows your sales and marketing departments to align smoothly and directs marketing and sales efforts toward the same goal. So, how is this done? The software creates a buyer journey and persona for each lead which means your marketing team and sales teams are able to better understand every lead and know where they are at in the buying process.

Understanding the Buyer's Journey

HubSpot gives you insight into every lead and through advanced tracking, measurement and analytics, your team will be notified when a lead becomes a sales qualified lead. This will give your sales team greater insight into what the customer journey was, which in turn, allows them to understand what the customer wants - and this will result in more successful sales conversions.

What we can do for you

We are proud to be the region’s leading and only HubSpot Diamond Agency Partner and have been recognised as thought leaders and innovators within this field. If you are looking to generate leads, we can help. Contact Nexa today and drive highly qualified sales leads for your business.