Abu Dhabi Finance - Global Finance & Investment

Company profile:

Abu Dhabi Finance is a leading provider of medium and long-term loans to owner-occupiers and investors seeking to finance the acquisition or re-finance of residential or commercial property.

Serving both the Abu Dhabi and Dubai markets and backed by Mubadala Development Company. Abu Dhabi Finance is awarded Great Place to Work UAE 2015. Abu Dhabi Finance offers award winning levels of client service and products, being named the Best Home Finance Company of the Year and awarded the Best Home Finance Product of the Year at the Banker Middle East Awards 2013 and 2014.


Abu Dhabi Finance reached out to Nexa to help with their online engagement with the goal of attracting new customers and generating high quality leads. In order to do this successfully, the Nexa team would improve the brands messaging on social media and benchmark their presence against international mortgage providers. Nexa began by conducting a social audit and put together content pillars that matched the ADF offering and with this in mind, we angled messaging, content, style and perspective to ensure results.

Social media activities: 

  • Strategic Brand Messaging
  • Social Media Audit
  • Strategy Development
  • Defining Content Pillars
  • Creating Ad Campaigns
  • Social Listening
  • Community Management
  • Designing Creatives

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