As a sales focused real estate consultancy, JLL rely on lead generation to support their developer partners. jlls goal when looking for a digital growth agency was to find a team able to generate leads and sales prospects based in the Middle East for ongoing UK-based developments. Having used other digital marketing agencies and invested directly with real estate portals, JLL became frustrated with the results of these campaigns and approached Nexa, who had been recommended to them. The greatest challenge facing JLL was the overly competitive market, one that offered a variety of options available to prospects.
Another significant challenge was the restriction of travel during Covid-19, which impacted the ability of prospects to physically visit the developments in the UK. Nexa's approach with clients is driven by strategy rather than simply launching campaigns without data and testing. Nexa's strategy consisted of building landing pages based on the customer journey, creating ad assets, highlighting key points and building niche audiences based on the target market. Once prospects were reached, further nurturing was actioned in the form of personalized marketing emails. These emails were designed to convert marketing qualified leads to sales qualified leads. The Nexa strategy resulted in immediate results and sales for JLL, in fact JLL has £4.2 Million in potential revenue since the partnering with Nexa, and Nexa is now the exclusive digital marketing partner for JLL in the Middle East and the work has extended to multiple high profile UK developers
- Generate leads and sales prospects based in the Middle East for ongoing UK-based developments.
- Overly competitive market with a variety of options available to prospects.
- The restriction of travel during Covid-19 impacted the ability of prospects to physically visit the developments in the UK.
- Building landing pages based on the customer journey.
- Creating ad assets, highlighting key points.
- Building audiences based on the target market.
- Creating marketing emails to help nurture from marketing qualified leads to sales qualified leads.
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