Although an established company within the wealth management industry, Guardian Wealth Management faced a familiar problem, where the building of trust and credibility with prospects is challenging especially when selling products such as Life Insurance and Savings Plans.
Objectives: Build trust and credibility with prospects to drive lead generation, improve domain reputation and increase organic ranking.
Challenges: Industry reputation, internal challenges due to all previous leads generated by outbound cold calling
Solution: Build online reputation by creating helpful blogs, videos and e-guides. Social media campaigns to drive awareness to highly targeted audiences and HubSpot to manage and measure all engagement