cfd

College of Fashion & Design

A NEXA CASE STUDY

College of Fashion & Design: Lead Generation & Student Acquisition

CFD offers students exceptional career opportunities in the ever evolving and progressive world of fashion and design. The diverse choice of four distinct concentrations is tailored to develop technical and intellectual abilities whilst helping students master the fundamentals of design.  The investment by students is significant given that programs are for 3 years with average fees approximately US$ 15-20,000 per year.  Our role was to create a clear digital marketing strategy ensuring that the link between Marketing and Sales was linear.  The ultimate goal of the engagement was to identify students who will enrol for the programs on offer.

Sector: Education

Scope of work: Integrated campaign of SEO, PPC, email, Social and Inbound marketing focused on creating awareness, trust and credibility in a higher education brand that has no previous history using a fully integrated digital marketing campaign.

30,000+

Organic visits to the website

600+

Qualified Leads

1:12.5

ROI from Confirmed Students

1

Awards Won. Winner of Best Integrated Marketing Campaign at the 2017 MENA Search Awards
2-layers

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