social-media
advertising impressions in 14 days
1.8M
seo
website visits
27,000+
content-makreting
total restaurant reservations achieved
1,700+
digital-makreting
estimated revenue generated from bookings
AED1.5M+

Overview

Jumeirah, one of the world’s most renowned and award-winning luxury hospitality brands, partnered with NEXA for a digital marketing activation aimed at driving awareness and bookings for Jumeirah Restaurant Week (JRW) in Dubai. JRW is a key event on Dubai’s culinary calendar, offering set menus across all Jumeirah restaurants. NEXA’s challenge was to not only generate awareness but also to drive direct bookings and increase the average revenue per booking.

To achieve this, NEXA developed a mobile-first website featuring restaurant listings, set menus, and booking options across price categories. Hyperlocal marketing activities were employed to target both tourists and residents likely to participate in the promotion. The campaign generated substantial traction, with over 1,700 reservations made during the event. Additionally, upselling campaigns were launched to encourage guests to book additional dining experiences, with over 16% of bookers selecting a second restaurant. The campaign delivered strong results, generating AED 1.5 million+ in estimated revenue.

Maximising bookings and revenue through hyperlocal marketing and seamless digital experiences

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Objectives

Drive awareness and bookings for Jumeirah Restaurant Week while increasing average revenue per booking through upselling.

Challenges

The challenge was to effectively engage tourists and residents during a time-limited promotion while ensuring smooth booking experiences for both groups.

Solution

NEXA created a mobile-first website with tailored set menus and booking options. Hyperlocal marketing campaigns targeted the right audience, and upselling tactics were successfully employed to increase overall revenue per booking.

What our clients say

hubspotlogo-web-white

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

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It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

nolte-white-copy

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen
rove

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels
Toshiba-1

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba
LIV Developers

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

LIV Residence

Start Your Growth Journey with NEXA!

Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.

Nexa HEAD Office

Floor 2, Union Business Park 1 - Building 4 - Dubai Investments Park - Green Community West - Dubai

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

Nexa UK Ltd.

Peter House, Oxford Street,
Manchester, M1 5AN
UK

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa NYC Office

Suite 219, 126 Dudley Street,
Jersey City, New York
USA

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa AUSTRALIA Office

Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134

CONTACT DETAILS

Tel: +61 412 464 707

Email: support@digitalnexa.com