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CASE STUDY

Barceló Hotels & Resorts: Marketing, Social Media Management & Advertising

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Engagement Overview: 

in 2018, Nexa was selected as Barceló Hotels & Resorts' exclusive marketing partner for the GCC region, handling both online and offline marketing, including event planning and execution, branding and design, and full social media strategy and content creation with a focus on creating an online presence that promotes new business generation.

 

Scope of Work:

  • Full marketing strategy for Barceló Hotels & Resorts in the UAE
  • Ongoing social media management across social platforms
  • Advertising management across social media, search and programmatic platforms
  • Content creation including photography, videography, cinemagraph production, 360 videos & images, animated GIF’s, creative designs and Instagram stories
  • Design and creation of offline marketing materials
  • Event planning and execution
  • Influencer engagement and management
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