Nexa have been working with Premier Inn for several years. Nexa initially created global website for the group, for all Premier Inn Hotels outside of the UK. After 6 months of launch a further analysis was done on the website, looking at the User Journey, the UX, fully looking at the customer journey, the drop off points by customers, who do not book. After looking at this, Nexa recreated the front end website, to increase customer retention and increase the booking conversion. This has occurred 3 times so far, with increasing results.