Part of the Agility group, Shipa is a digital logistics platform designed to help businesses, entrepreneurs and consumers tap into the global economy. Nexa was tasked to create the website for Shipa, as they entered the market. Their vision of creating a non-traditional logistics website was the main criteria, but also ensuring that all key USP’s were showcased, to make the user journey was efficient and matched their brand. Once the site was launched, further improvements were made based on Heat Mapping and user recordings.
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