Invisalign - NEXA Portfolio
Geidea - NEXA Portfolio
Jotun - NEXA Portfolio
Microsoft - NEXA Partner
CBRE - NEXA Portfolio
Warner Brothers Abu Dhabi - NEXA Portfolio
Amazon - NEXA Partner
Rove Hotel - NEXA Portfolio
Nordisk - NEXA Portfolio
Toshiba - NEXA Portfolio
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Invisalign - NEXA Portfolio
Geidea - NEXA Portfolio
Jotun - NEXA Portfolio
Microsoft - NEXA Partner
CBRE - NEXA Portfolio
Warner Brothers Abu Dhabi - NEXA Portfolio
Amazon - NEXA Partner
Rove Hotel - NEXA Portfolio
Nordisk - NEXA Portfolio
Toshiba - NEXA Portfolio
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Ferrari - NEXA Portfolio
The Dubai Mall - NEXA Portfolio
Barcelo - NEXA Portfolio
Warner Brothers Abu Dhabi - NEXA Portfolio
Aig - NEXA Portfolio
Bosch - NEXA Portfolio
Audi - NEXA Portfolio
Khaleej Times - NEXA Portfolio
dubai creek resort
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Ferrari - NEXA Portfolio
The Dubai Mall - NEXA Portfolio
Barcelo - NEXA Portfolio
Warner Brothers Abu Dhabi - NEXA Portfolio
Aig - NEXA Portfolio
Bosch - NEXA Portfolio
Audi - NEXA Portfolio
Khaleej Times - NEXA Portfolio
dubai creek resort
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The Power of Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is the science of increasing the percentage of users who take action on your website. Whether it’s making a purchase, filling out a form, or signing up for a demo, every page has the potential to convert better.

Our conversion rate optimisation specialists analyse real user behaviour to eliminate guesswork, run tests, and implement data-backed changes that lift performance across the board.

At NEXA, we go beyond surface-level tweaks. As a conversion rate optimisation agency with over 20 years of experience across MENA, the UK, and beyond, we combine behavioural analytics, UX research, testing frameworks, and strategic consultancy to lift conversion rates across every touchpoint.

Whether you're a B2B brand looking for more qualified leads, an eCommerce business struggling with abandoned carts, or a company running paid campaigns with poor ROI, our conversion rate optimisation services are built to close the gap between interest and action.

NEXA is a Platinum HubSpot Partner, trusted by over 300 active clients worldwide. If you're looking for a conversion rate optimisation company that delivers strategic insight and measurable impact, you're in the right place.

seo agency in dubai
history
Years of Experience
20+
world
Global Locations
5
add-contact
Active Clients
300+
handshake
Top HubSpot Partners Globally
1%
group
In-house Digital Marketing Specialists
100+

GEO vs. SEO: How They Work Together

For years, Search Engine Optimisation (SEO) has been the foundation of digital visibility, with a site’s ranking on the SERP determining its traffic, awareness, and ultimately, its sales. That hasn’t entirely gone away, but the search environment has evolved. 

This is where Generative Engine Optimisation (GEO) comes in. It doesn’t replace SEO; instead, it builds upon it. While SEO still ensures your site ranks in search results, GEO ensures your brand is named and cited in AI-driven answers across platforms like ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, and Claude.

03 (Phone)
Category SEO GEO
Intent Rank on Google and other SERPs Be cited in AI answers
Surfaces Search results pages ChatGPT, Gemini, Copilot, Perplexity, Claude
Content Blogs, landing pages, metadata Answer-first assets, schema, citations
Measurement Keyword rankings, traffic Assistant-Answer Share of Voice (AA-SOV)

SEO builds credibility. GEO activates it inside LLMs. Brands that partner with a leading generative engine optimisation agency protect their visibility today and gain a first-mover advantage for the years ahead.

Our CRO services

Our conversion optimisation specialists work across design, UX, and analytics to drive meaningful improvements on every page. Our services include:

1. Website audit & funnel analysis

We use Google Analytics, session recordings, and manual UX reviews to identify friction points and drop-offs across your funnel, so you can turn more visitors into leads.
Speak to Us

2. Heatmaps & behaviour analytics

Tools like Hotjar and Microsoft Clarity allow us to visualise scroll depth, clicks, and user journeys, highlighting what users engage with and what they ignore, so you can optimise key touchpoints.
Speak to Us

3. A/B and multivariate testing

By developing A/B and multivariate testing strategies, we can recommend layout, messaging, and flow variations to help your team increase conversion rates through data-backed decisions.
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4. UX, UI, and copy improvements

Our team highlights optional design and content enhancements to improve flow, clarity, and conversion; refining layouts, CTAs, and messaging where it matters most.
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5. Continuous testing & refinement

By operating on monthly retainers, we can test, analyse, and optimise continuously. Running 2–4 week CRO cycles based on your traffic and goals to keep improving performance over time.
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Working with Nexa means partnering with a generative engine optimisation agency that understands both the technical and human sides of discovery.

Platforms We Optimise For

Every assistant uses different data sources, ranking factors, and rules for what gets cited. Our goal is to make sure your brand is visible across all of them. Nexa’s geo services cover every major platform, tailoring strategies to their unique requirements.

04 (Phone)

We optimise for:

  • ChatGPT
    • Pulls from OpenAI’s own index and integrated sources
    • Citations drive trust; without them, answers may exclude your brand

  • Google Gemini
    • Built on Google’s index
    • Prioritises authority, structured data, and freshness

  • Microsoft Copilot
    • Sits inside Microsoft 365 and Bing
    • Visibility comes from both content and document relevance

 

  • Perplexity
    • Proprietary search index with a strong focus on cited sources
    • Highly transparent, links are shown alongside answers

  • You.com
    • Hybrid model mixing search with AI summarisation
    • Optimises for snippets and user-friendly source previews

  • Claude
    • Powered by Anthropic, with Brave as a core index
    • Prefers context-rich content and trusted domains

Partnering with our geo agency in Dubai ensures your brand consistently appears on answers, whether through citations, sources, snippets, or recency signals.

Tools and platforms we use

data
Google Analytics 4
tag
Google Tag Manager
document
Heatmap & recording tools (e.g., Hotjar)
seo
Google Optimise or VWO
integrated-system
HubSpot or other CRM integrations
20 years of experience
Years of experience
20+
global locations
Global Locations
5
active clients
Active Clients
300+
hubspot partners globally
Top HubSpot Partners Globally
2%
in house digital marketing specialists
In-house Digital Marketing Specialists
100+

What You’ll Gain: Business Outcomes

AI-driven traffic may look smaller on paper, but it’s far more valuable, and our geo services are designed to capture it.

Here’s what you can gain when you partner with us:

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3x Higher Conversion Rate

Compared to the traffic of search engines like Google, AI visitors are more qualified and ready to act.

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Pre-Qualified Visitors

Users who arrive via assistants like ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, You.com, or Claude have already done their research.

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Shorter Buying Journeys

What once took 15–30 days and 20+ touchpoints now happens in a single five-minute conversation.

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More Brand Mentions in AI Results

Higher Assistant-Answer Share of Voice (AA-SOV) means your business becomes the answer across platforms.

Partnering with Nexa as your geo company means your visibility isn’t left to chance. You gain assistant referrals, stronger brand authority, and measurable outcomes that grow over time.

(Visual suggestion: KPI-style grid with icons for Conversion Rate, Pre-Qualified Traffic, Faster Journeys, and AA-SOV.)

Who is this for?

B2B Companies
  • 1 Looking to turn qualified website traffic into high-value leads with strategic improvements across landing pages, forms, and conversion journeys.
Ecommerce
Brands
  • 1 Struggling with bounce rates or abandoned carts? CRO improves product pages, checkout flow, and messaging to boost transactions and repeat sales.
Startups &
Scaleups
  • 1 Need results without scaling spend? Conversion rate optimisation helps maximise your current traffic before increasing media budgets or acquisition costs.
Performance
Marketers
  • 1 Running paid campaigns but seeing low ROI? CRO increases landing page effectiveness to convert more users from your existing ad spend.
Industry-Specific
Brands
  • 1 Healthcare, education, real estate, and more, where every lead matters. CRO lifts performance by optimising high-intent user journeys on key pages.

Who is this for?

B2B Companies

Looking to turn qualified website traffic into high-value leads with strategic improvements across landing pages, forms, and conversion journeys.

Ecommerce Brands

Struggling with bounce rates or abandoned carts? CRO improves product pages, checkout flow, and messaging to boost transactions and repeat sales.

Startups & Scaleups

Need results without scaling spend? Conversion rate optimisation helps maximise your current traffic before increasing media budgets or acquisition costs.

Performance Marketers

Running paid campaigns but seeing low ROI? CRO increases landing page effectiveness to convert more users from your existing ad spend.

Industry-Specific Brands

Healthcare, education, real estate, and more, where every lead matters. CRO lifts performance by optimising high-intent user journeys on key pages.

Case Studies

What our clients say

HubSpot - NEXA Testimonial

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

Redmills - NEXA Testimonial

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Nolte - NEXA Testimonial

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen
Rove Hotels - NEXA Testimonial

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels
Toshiba - NEXA Testimonial

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba
LIV Developers - NEXA Testimonial

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

LIV Residence
Dubai Creek Resort

We partnered with NEXA to enhance the digital presence of Dubai Creek Resort and elevate visibility across our key offerings - dining, golf, spa and luxury villas. With a tailored and data-driven SEO strategy, NEXA delivered impressive results, including a 20% YoY increase in organic traffic visibility and a noticeable uplift in bookings for our premium services. Their campaign not only met but exceeded our expectations, securing top rankings in highly competitive categories such as 'Best Thai Restaurant in Dubai' and 'Golf Villas in Dubai. 

Compared to previous years, the growth in our website's visibility, keyword rankings and traffic has been remarkable. NEXA’s deep expertise, strategic approach and commitment to continuous optimisation have played a critical role in that success. Their work has transformed our digital presence, strengthened our position in the luxury hospitality space and driven measurable business impact. We truly value this partnership and look forward to achieving even greater results together.

 

Afrah Aziz

Senior Digital Marketing Manager,
Dubai Creek Resort

e& enterprise_logo_white

Our partnership with NEXA has been nothing short of transformative. In just a few months, we’ve seen remarkable SEO results driven by their expertise, ownership and proactive mindset.

They don’t just respond-they anticipate, innovate and deliver. Their impact on our brand visibility has been outstanding and we believe they truly deserve this recognition.

Amira Elkoushiry
Brand and Digital Experience
e& enterprise

stc logo

Working with NEXA supported our goal of strengthening our digital presence in a sensitive and highly regulated environment. We needed localized content, stronger visibility, and support for both B2B and B2C growth. Your team worked within strict guidelines, respected our data and security protocols, and helped us reach audiences across key sectors.

The improvements in our traffic, visibility, and engagement reflect the impact of this partnership. NEXA delivered work that aligned with our standards and long-term goals.


STC

DSO-logo-white.php_

NEXA has been an exceptional partner to work with. Their team is fast, responsive, and highly reliable, especially when it comes to ad-hoc requests and time-sensitive work. What truly sets them apart is their accessibility the team is always available, proactive, and willing to go the extra mile to deliver quality results. We value their agility,
professionalism, and commitment, and look forward to continuing our collaboration

Rawdha Khalid Alfalasi

Assistant Director ‑ Marketing,
Dubai Silicon Oasis

Berkeley(W)

When we first embarked on this journey with NEXA, we never imagined that this would be the outcome. We’ve achieved much more than we ever thought possible in such a short amount of time.

The team at NEXA have gone above and beyond our goals for this project and have helped us revolutionise our business model.

We now understand why so many of our brokers have used NEXA’s services!

Berkeley Services Group

 

 

 

Industries We Serve

Nexa delivers generative engine optimisation services across industries where AI-driven discovery is reshaping customer journeys:

Resources: What’s Happening in the Industry

Recent Blogs

Why Companies Should Invest in AI Chatbots to Improve Customer Experience
Psychology of UX/UI Design: How Smart Interfaces Drive Higher Conversions
New HubSpot, Same Mission: Helping You Grow Without Disruption
View All

Frequently Asked Question

1. What is a good conversion rate?

It varies by industry, but most websites convert between 1–3%. With CRO, even a 1% lift can significantly boost your ROI and lead volume, without increasing traffic.

2. How long does it take to see results?

Our typical conversion rate optimisation cycles run for 2–4 weeks, depending on your traffic volume, test complexity, and conversion goals. Some improvements can show results even faster.

3. Do I need a full website redesign?

Not at all. Most conversion optimisation services focus on specific tweaks, like layout changes, button placement, copy updates, and form improvements, rather than overhauling your entire site.

4. Can CRO improve my paid campaign results?

Absolutely. CRO works hand-in-hand with paid media, helping you convert more users from your existing PPC traffic and reduce cost per acquisition.

5. Do you handle tool setup and tracking?

Yes. As a full-service conversion optimisation agency, we handle GA4, Google Tag Manager, heatmaps, and event tracking setup to ensure data accuracy from day one.

 

Start Your Growth Journey with NEXA!

Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.

Nexa HEAD Office

Floor 2, Building 4, Union Business Park, Dubai Investment Park 1, Dubai, UAE

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

NexaCognition

Birmingham, Runway East, Arca, Temple Row, Birmingham, England B2 5AF

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa NYC Office

Suite 219, 126 Dudley Street,
Jersey City, New York
USA

CONTACT DETAILS

Email: support@digitalnexa.com

MAZNEXA KSA Office

Al Imam Saud Ibn Abdul Aziz Branch Rd, Almasiaf, Riyadh 12465, Saudi Arabia

CONTACT DETAILS

Tel: +966 9200 31654

Email: support@digitalnexa.com

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Client Success
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