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Expert Pay-Per-Click Advertising by a Top-Tier Google Partner
Pay Per Click (PPC) advertising is one of the most commonly used digital marketing channels as this tactic results in quality lead generation that is achieved in a short amount of time.
This is a model of internet marketing in which advertisers pay a fee every time a specific advert is clicked. PPC offers a way to direct visitors who are Google searching for your product or service to your website - an ideal Lead Generation tool.
PPC is commonly linked to Google Advertising, however as technology has evolved, so too have PPC opportunities. Today, PPC advertising is available not only through Google but also Facebook, Twitter, LinkedIn and Pinterest. Each platform provides access to a different type of customer so it's well worth considering the use of more than just one of the platforms above for your PPC marketing activity.
Looking for an instant quotation? Click here to access our Performance Marketing Calculator to understand how much your Google and Social Media campaigns will cost.
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What is PPC Marketing?
Pay-Per-Click marketing is a form of Search Engine advertising and is a highly sought after marketing tactic as it allows marketers to bid for advertisement placement at the top of the search engine results. These ads will appear every time a user is actively searching for a specific keyword or key phrase associated with your business.
Return on Investment with PPC Marketing
If your PPC campaign is run by a hands-on digital agency that tracks and measures the success of your campaign in real-time, you are certain to make a return on investment. The fee that comes with every click ultimately becomes trivial as every visit to your website is valuable - you see, those who click on your link are ACTIVELY searching for what you offer online which translates into highly qualified lead generation. Basically. every visit is valuable because your + / - $3 click has the capability to turn a potential client into a loyal, paying customer.
The Process of PPC Advertising
A lot of research goes into creating a successful PPC strategy as marketers will research the relevant keywords, organise them into what is known as "Ad Groups," and set up optimised landing pages that are created for the purpose of lead generation, data capture and conversion. .Search engines also reward businesses who are able to offer well-targeted PPC campaigns, charging them less for their ad clicks, and this in turn leads to even higher profits and return on investment.
The Fastest Way to Generate Leads
If you are looking to generate high quality leads in a short amount of time, then PPC is the marketing tactic that you have been looking for.
What makes PPC the best way to generate leads quickly is because you are choosing the kind of users you want to land on your site.
You are able to target people who are seeking for your services in real-time, ensuring you are focusing on leads with the highest potential for conversion. With that in mind, you may pay for every click, but every click is worth it.
Lead Nurturing with PPC
PPC also allows you to capture valuable lead data and information from those who are looking to learning more about your product or services. You will then be able to collect their information via forms on your landing page, and nurture those leads through email campaigns and targeted social media adverts - resulting in even more sales in the future. So absolutely no possible lead is wasted!
But PPC is not just about Google...
As technology and the digital landscape has advanced, PPC is available through a variety of platforms including Facebook, Twitter and LinkedIn.
All these platforms provide reach to a diverse audience, and it is useful to consider implementing PPC campaigns across social platforms and search engines.





What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We have extensive experience in the following industries
Business growth simplified
Free Business Growth Guide
Economies, companies, and the world at large have witnessed massive changes over the last three years.
It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s latest edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your current business goals, as well as the latest information about marketing, sales, service, and people.
Put your business ahead with a copy of this valuable, free resource.

Start Your Growth Journey with NEXA!
Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.
Nexa HEAD Office
Floor 2, Union Business Park 1 - Building 4 - Dubai Investments Park - Green Community West - Dubai
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
Nexa UK Ltd.
Peter House, Oxford Street,
Manchester, M1 5AN
UK
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa NYC Office
Suite 219, 126 Dudley Street,
Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa AUSTRALIA Office
Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com