Nexa Case Study: Qvie

form submissions from 6th May to 30th September.

2,529

total enrolments from BMI automation.

3,363

reduction in buyer process time (from 1 week to 3 days).

57%

Overview

QVIE is a startup providing weight loss programmes and healthy food products to a B2C market. Initially, the company relied on manual processes for most of its operations, leading to frequent human errors and inefficiencies. The team struggled with managing inquiries across multiple channels, tracking customer progress, and ensuring timely follow-ups. To address these challenges, QVIE approached NEXA to streamline and automate their sales and customer management processes.

As HubSpot experts, NEXA developed a customised solution to centralise lead tracking, automate follow-ups, and integrate sales data into a single platform. By implementing HubSpot’s CRM tools, automation workflows, and analytics capabilities, NEXA enabled QVIE to efficiently track customer journeys, improve sales processes, and enhance customer retention. The result was a significant reduction in administrative workload and a faster, more efficient customer conversion process.

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Objectives

NEXA integrated HubSpot’s CRM to centralise QVIE’s customer data, automate engagement processes, and track lead journeys. This solution aimed to reduce manual errors, improve customer retention, and enhance overall sales efficiency.

Challenges

QVIE lacked a structured system to manage inquiries across multiple channels, leading to missed opportunities. Poor tracking of new and existing clients resulted in inefficiencies, while inconsistent manual processes hampered customer retention efforts.

Solution

NEXA automated QVIE’s sales process using HubSpot, enabling real-time lead tracking, automated follow-ups, and structured reporting. A BMI-based automation system personalised customer plans, improving engagement and sales conversion rates.

Results

The BMI Calculation form was connected to HubSpot and the data is directly stored in the contact record and an email with the plan recommendations goes out automatically based on their BMI.

2,529 form submissions on from 6th May till 30th September

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We created workflows to automate the deal creation process and the number of contacts getting enrolled are increasing everyday. The weekly follow ups are made easy and the feedback surveys are consistently coming in.

3,363 Total enrollment from the BMI automation

With the help of HubSpot tracking code, we are now able to track the sessions per country which helps us build our marketing strategy accordingly.

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With the customised reports feature we were able to track weekly progress of each client in one place, which helps the team to understand which clients are satisfied with the service and which require attention.

Impact

We helped the client get their end-to-end process streamlined and automated with minimal human effort.
Everything that was being sent manually is now automated where every lead is attended and no follow up is missed.
By providing the client with ease of access and visibility to the most important KPI’s, they were able to evaluate their strengths and identify areas for improvement.
Before we stepped in the whole buyer process, from the introductory call to delivering goods to clients, was a 1 week process. Today, it takes just 3 days and the team can now focus on increasing sales rather than doing the admin work.
We have made an impact by making our clients understand and utilize a single platform that has the power to better their business and tackle any task for them. And by customizing and converting the CRM into a Weight loss CRM that is best suited for their business needs, Nexa delivered personalized value through the incredible platform.

Testimonial

Super Impressed, Thank you!

It was such a pleasure working with Heena & Amal on the HubSpot marketing professional onboarding. They provided excellent support and were extremely knowledgeable. They were able to fulfill all our technical requests and helped improve our overall process which saved us time. Loved working with them!

Rosanna Chidiac

QVIE

What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

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