social-media
year-on-year steady organic growth
30%
seo
number-one ranked keywords in the UAE
250+
digital-makreting
number-one ranked keywords in KSA
100+

Overview

Party Centre is the biggest Middle East online party accessories store for costumes, decor, and party accessories for the UAE and Saudi Arabia with a large customer base. As their trusted digital marketing agency since 2014, NEXA was commissioned to develop and implement an SEO plan that would establish Party Centre as the market leader in its online vertical. With a brand-new website with more than 5,000 pages, and competing in an extremely competitive industry, it was important to craft an organised and scalable SEO plan from the ground up. NEXA executed a comprehensive SEO audit and created market-specific strategies for UAE and KSA markets. The SEO activity was supplemented with performance campaigns in search and social, enhancing rankings, visibility, and order volume. Party Centre is currently ranking number one on hundreds of high-intent keywords, with organic traffic growth fueling strong ecommerce performance.

From launch to leader in the Middle East's party supplies market

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Objectives

Create excellent search visibility for the new site, establish steady organic traffic and orders, and flood the party supplies ecommerce market in both the UAE and KSA.

Challenges

Party Centre's new site contained more than 5,000 pages with no SEO framework in place and was highly competitive within an overcrowded market where several regional players were already highly established.

Solution

NEXA conducted a thorough SEO audit, designed country-level strategies, and fueled organic growth with PPC campaigns, allowing the brand to reach leadership levels and maintain its hold in both the target markets.

What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

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Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.

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Email: support@digitalnexa.com

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