Contractors.Direct: SEO
Background
When first reaching out to Nexa, Contractors.Direct was a fairly new company that needed to create awareness throughout the UAE. The business was looking to operate with a digital-first mindset and thus approached us, a digital marketing agency, to help them achieve this. They had a new website but it was generating little traffic to it, so Nexa set about increasing the organic traffic to the site across the UAE, with a specific focus on improving keyword rankings to compete with more established websites, as well as other similar third-party ones.
Contractors.Direct also needed to expand their current business opportunities with existing relationships and partnerships. We facilitated this for them by introducing a CRM system via HubSpot that could help them better meet the growth goals they were setting. Put simply, Contractors.Direct wanted to establish themselves and gain awareness as a unique and leading solution within the UAE to a problem within their industry, and with Nexa's strategy, they were able to achieve it.
Objectives:
- Increase organic traffic to the new website across the UAE, with a focus on increased keyword rankings to compete with more established websites and other 3rd party websites.
Challenges:
- Very little previous SEO activity had been conducted on their newly launched website.
- Highly competitive and diverse industry competing on limited highly searched terms and SEM competition.
Solution:
- Creating a solid content and blog strategy to target high-value keywords.
- Optimising existing and newly created content as part of a Search Engine Ownership strategy.
- Backlinking and off-page activity to accelerate article distribution and increase domain and page authority.
- Improving SEO impact and identifying opportunities through monthly analytics, competitor analysis, and reporting.
- Facilitating organic traffic growth through technical performance and website updates.
60%
35%
50+
165%
130%
30%
Case Studies
Need a quote?
Just ask…
Get in touch with us if you have a web development or digital marketing project that you would like to get
underway!
Request a Quotation
Start Your Growth Journey with NEXA!
Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.
Nexa HEAD Office
Floor 2, Union Business Park 1 - Building 4 - Dubai Investments Park - Green Community West - Dubai
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
Nexa UK Ltd.
Peter House, Oxford Street,
Manchester, M1 5AN
UK
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa NYC Office
Suite 219, 126 Dudley Street,
Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa AUSTRALIA Office
Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com