The Mattress Store is not only the sole distributor of La-Z-Boy in the UAE, but also internationally recognised brands, such as Englander, Osim, Technogel, Auping and much more. The mattress store also have their own factories, where by mattress are made and distributed to other vendors. Nexa took on the website build, Social Media and SEO/ SEM marketing, to provide a digital solution that would increase their presence online, provide a way for users to purchase their mattresses online and for full tracking of the customer journey. This meant to create a website that showcased each brand, but also making sure the user journey was kept at the forefront, so that customers could quickly identify, select and purchase their product. With the Aid of Nexa’s performance, design and Social Media team, all activities where hand in hand ensuring all things worked correctly, maximising KPI and ROI.
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