Over the years, Email Marketing has gained a bad reputation. Overused by weak marketing professionals, the once-goto digital marketing channel has seemingly fallen by the wayside in terms of popularity over the years.
But data suggests that Email Marketing is making a comeback. Powered by advanced tracking technology and powerful list segmentation techniques, it seems that email marketing is again becoming a reliable and highly cost-effective channel to reach both customers and prospects at different stages of the sales funnel.
HubSpot's email marketing tool is one of the best. The high deliverability rates, the user-friendliness and the simple, yet advanced reporting allows marketers to see what's worked, what's not worked and what needs to be improved with each and every campaign.
Want to learn more about HubSpot's email marketing tool? View the video below: