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Background
MDSAP offers enterprise software solutions. They are SAP Gold Partners offering SAP consulting, data and process modelling, managed services, training and implementation services to large corporations in the UAE. Without any prior SEO work, they needed a content marketing strategy to establish themselves as thought leaders in the industry and to improve their website performance and lead generation.To achieve this, we created informative content and focused on high-quality keywords. Our client rankings exceeded client expectations with massive increases in ranking, traffic, and leads driven by increased visibility in their core service pages as well as new blog articles created by the Nexa team
Objectives:
- Rank targeted keywords in as short a time as possible and increase organic traffic.
- Create thought-leadership, informative and engaging content for the clients website, landing page and blog while improving - - Search Engine Optimization and website ranking.
- Reach a highly targeted UAE audience
Challenges:
- No SEO activity was previously conducted .
- Competing mainly with high domain authority websites, including sap.com.
- Limited content creation.
- Difficulty in targeting keywords with high competition specific to the service/category.
- Slow organic traffic growth with only 20 targeted keywords.
- Cannibalization issue with multiple language URLs, e.g. English, Turkish and Polish landing pages ranking for the same keyword.
Solution:
- Facilitating organic traffic growth through technical performance and website updates.
- Updating website pages to increase keyword density.
- Fixing crawl and indexing issues to make the website more visible in search.
- Creating blog posts that target non-performing keywords.
- Improving local targeting with Google Business Listing.
- Backlinking and off-page activity to accelerate article distribution and increase domain and page authority.