Idea Art

Background

Idea Art is an interior architecture company, specialising in home design. They needed to improve their website performance within a competitive space online, with technical issues and lack of content plaguing them. The goal was simple: to increase organic traffic through ranking keywords. Nexa stepped in to provide the solution for them. We created and updated content, worked on local targeting, and fixed the technical issues to increase the website’s domain authority. This resulted in a massive increase in search results and website performance.

Objectives:   

• Rank keywords and increase organic traffic.

Challenges:  

• No rankings for generic keywords with high competition.
• Difficulty ranking target keywords due to lack of content.
• Loading, indexing and crawl issues due to the poor technical performance of the website.
  

Solution: 

• Creating blog posts that target high competition keywords.
• Updating content on website pages.
• Improving local targeting with Google My Business
• Fixing indexing and crawl issues.
• Backlinking on high domain authority and follow websites.