CBRE

Background

World renowned real estate broker CBRE's success hinged largely on their ability to form personal, long-term relationships with clients. This proved to be a winning formula as the organisation always managed to sell units and close deals. However, this tried-and-trusted method was slowly losing its effectiveness in the modern day. Without a great deal of marketing experience, CBRE struggled to increase their reach and attract investors in the Middle East. This is where Nexa comes in. Our team devised a digital marketing and lead generation strategy that specifically focused on targeting investors in the region by tailoring all messaging and communication that would appeal to and attract high-net-worth individuals in the Middle East. This strategy included introducing a CRM system via HubSpot, a landing page for the website, and emails and ad sets with the goal of nurturing leads. As a result, Nexa increased CBRE's organic traffic and improved their overall search visibility of the localised UAE site across the region, with a focus on key service lines and industries Overall, Nexa did more than just provide CBRE with high-quality leads for their developments - we brought the company into future and equipped them with the necessary digital marketing tools and knowledge to replicate and improve upon their success with other projects.

Objectives:   

• Increase CBRE's organic traffic and improve the overall search visibility of the localised UAE site across the region, with a focus on key service lines and industries.

Challenges:  

• Limited SEO activity conducted previously.
• Large number of target keywords due to the numerous client services and industries covered.
• A highly competitive industry with a number of authoritative sites, CBRE needs to compete against these sites for organic ranking and search visibility.
• Poor site and page structure which was not fit to facilitate potential traffic growth.

Solution: 

• Creating a content and blog strategy with article titles that target high-value keywords.
• Optimising all existing and new page content as part of a Search Engine Ownership strategy.
• Backlinking and off-page activity to accelerate article distribution and increase domain and page authority.
• Improving SEO impact and identifying opportunities through monthly analytics, competitor analysis, and reporting.
• Facilitating organic traffic growth through technical performance and website updates.